Stop Burning Cash on Internal R&D That Can't Keep Pace With Disruption
Your Innovation Engine Is Broken. Here's How to Fix It.
While you're spending millions on internal R&D cycles that take 18+ months to deliver, nimble startups are building game-changing solutions in garage labs and university incubators. The harsh reality? Your closed innovation model isn't just expensive—it's a liability that's making you vulnerable to disruption.
Procter & Gamble learned this the hard way. Despite spending over $2 billion annually on internal R&D, their innovation pipeline was failing to meet growth objectives. Then they made a strategic pivot that changed everything: they shifted to external innovation partnerships for 50% of their new products. The result? Massive increases in sales, profits, and stock price over the following decade.
The question isn't whether you need external innovation. It's whether you'll systematize it before your competitors do.
Introducing the Perpetual Innovation Engine (PIE): Your Strategic Framework for Innovation Leadership
The PIE isn't another consulting methodology—it's a proven, four-phase system that transforms innovation from a costly gamble into a predictable competitive advantage. Companies using this framework are:
Reducing R&D costs by 40-60% through strategic partnerships instead of building everything in-house
Accelerating time-to-market by 50-70% by integrating ready-to-deploy external technologies
Identifying disruptive threats 12-18 months earlier through systematic technology scouting
Building innovation partnerships that generate 3x ROI (like Samsung's C-Lab program)
The Four Phases That Drive Results:
Phase 1: Define the Challenge Stop shooting in the dark. We help you articulate precise technology needs aligned with your strategic vision, ensuring every innovation dollar drives measurable business outcomes.
Phase 2: Scout the External Landscape Our systematic approach identifies breakthrough technologies from global innovation hotspots before your competitors even know they exist. Think of it as your early warning system for both opportunities and threats.
Phase 3: Evaluate for Strategic Fit Using rigorous, objective criteria, we eliminate the "Not Invented Here" syndrome that kills good ideas. Our evaluation framework calculates true TCO and ROI, ensuring you invest only in technologies that deliver measurable value.
Phase 4: Acquire & Integrate Whether through licensing, partnership, investment, or acquisition, we help you choose the optimal integration model—from Disney-style global licensing to Microsoft's strategic acquisition playbook.
This Isn't Theory. It's Transformation.
Samsung's C-Lab generated 45 startups that more than tripled their innovation investment. Disney and Nike built global empires on licensing models that scale without capital-intensive infrastructure. GE's FirstBuild partnership with Local Motors created breakthrough products in months, not years.
These aren't outliers—they're blueprints for what becomes possible when you systematize external innovation.
The Hidden Cost of Doing Nothing
Every month you delay, three things happen:
Your competitors gain ground through partnerships and acquisitions you could have made
Disruptive technologies mature in university labs and startup accelerators while you're unaware
Your internal teams become more entrenched in the "Not Invented Here" syndrome, making future transformation harder
The companies that will dominate the next decade aren't those with the biggest R&D budgets—they're those with the most effective innovation engines.
Your PIE Implementation Partner
We don't just hand you a framework and walk away. Our advisory services provide:
Strategic Foundation (Months 1-3)
Cross-functional team assembly and training
Strategic challenge definition aligned with your vision
Pilot project launch with measurable success metrics
Ecosystem Building (Months 4-12)
Curated partner network development (universities, accelerators, consulting firms)
Full PIE cycle implementation across multiple concurrent projects
Performance tracking and optimization protocols
Long-term Capability (Year 2+)
KPI establishment and continuous improvement systems
Integration into strategic planning processes
Self-sustaining innovation engine that drives perpetual competitive advantage
Plus Exclusive Access To:
Vetted partner networks including top university TTOs, specialized VCs, and innovation accelerators
Proprietary evaluation frameworks that eliminate bias and ensure objective decision-making
ROI tracking systems that prove innovation impact to stakeholders and investors
Executive coaching to overcome organizational resistance and cultural barriers
Case Study: From Innovation Laggard to Market Leader
A Fortune 500 manufacturing company was losing market share to nimble startups with breakthrough materials technology. Internal R&D was consuming $50M annually with minimal breakthrough results.
Our PIE Implementation:
Identified 12 relevant university research projects in Phase 2 scouting
Negotiated exclusive licensing deals for 3 breakthrough technologies
Launched new product line 14 months ahead of original internal development timeline
Achieved 35% cost reduction versus internal development
Results in 18 Months:
$120M in new revenue from licensed technologies
60% reduction in time-to-market for subsequent innovations
Strategic partnerships established with 8 key innovation sources
Cultural transformation: 73% of R&D staff now actively champion external collaboration
The Innovation Leaders of Tomorrow Start Today
While your competitors debate whether to "open up" their innovation, you could be systematically identifying, evaluating, and integrating the breakthrough technologies that will define your industry's future.
The PIE framework has already proven itself at companies like P&G, Samsung, and GE. The question is: will you implement it before your competitors do?
Ready to Transform Your Innovation Engine?
Apply for a PIE Readiness Assessment
We offer 12 complimentary 45-minute strategic sessions per quarter. Premium advisory spots fill quickly.
Analyze your current innovation approach and identify critical gaps
Map the external opportunity landscape specific to your industry
Design a custom PIE implementation roadmap with projected ROI
Provide immediate tactical recommendations you can implement this quarter
Click below to for a pre-assessment call to see if we are a good match.
The companies that will thrive in the next decade won't be those with the biggest R&D budgets—they'll be those with the most effective innovation engines. The time for transformation is now.
Ready to stop burning cash on internal R&D that can't keep pace?
Let's build your Perpetual Innovation Engine.